Notes on getting found.
Plain-language guides for business owners: what to fix first, what to skip, and how to tell if your marketing is paying for itself.
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Local SEO
Getting into the map results: a Google Business Profile checklist
The free listing that decides whether you show up when someone nearby searches for what you do, and the setup mistakes that hold most businesses back.
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Security
php2shell: what small businesses on WordPress should do this week
Two critical PHP flaws went public on October 21. What they mean for WordPress sites, and what to ask your web host.
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Web
What a small-business website needs, and what it doesn't
Seven things that turn visitors into calls, and the extras you can safely skip.
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PaidSocial
What can you afford to pay for a lead? Do the math before you run ads
A three-number calculation that tells you whether an ad campaign is making money, before you spend anything.
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