Notes on getting found.
Plain-language guides for business owners: what to fix first, what to skip, and how to tell if your marketing is paying for itself.
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Local SEO
Getting into the map results: a Google Business Profile checklist
The free listing that decides whether you show up when someone nearby searches for what you do, and the setup mistakes that hold most businesses back.
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Web
What a small-business website needs, and what it doesn't
Seven things that turn visitors into calls, and the extras you can safely skip.
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PaidSocial
What can you afford to pay for a lead? Do the math before you run ads
A three-number calculation that tells you whether an ad campaign is making money, before you spend anything.
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